Have you ever seen an item on your favorite retailer’s website that you just *had* to have? Then you searched for it, found the exact same thing on another site, only to realize that the store you wanted to buy from was more expensive! How annoying! Sometimes this happens because other retailers sell their products at lower prices than your favorite store, but sometimes it’s due to something called dynamic pricing. Dynamic pricing means that prices can fluctuate based on the demand of an item, or how many people are searching for it online. The Google Shopping Secret You Need to Know
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What Is Google Merchant Center?
Google Merchant Center is a service that lets you create and manage product data feeds for your store. It’s used to feed structured data about products into Google Search, Shopping, and other Google properties so that your products can be found when people are searching for them on a search engine or shopping online.
What Are Product Feeds?
If you’re selling products online, you need a product feed. That’s just one of many reasons why an XML product feed is so popular; it lets eCommerce site owners like you distribute your inventory information quickly and easily. And getting started with a product feed is simple: Just create an XML file (usually an .xml extension) and upload it to your site. That said, there are some important things you should know about creating your own product feed. Here’s what they are
Why Should I Use Them?
If you do an Internet search for [product] or a similar query, and shopping is one of your search terms, it’s likely you will see results from a service called Google Product Search (formerly known as Froogle). It’s owned and operated by Google. Product search results are found on a special landing page, where they remain indefinitely—even when products eventually sell out.
How Do They Work with AdWords?
AdWords can be a powerful way to drive traffic, increase sales, and grow your e-commerce business. Here are two of its main advantages over other traffic generation methods: First, you’re only charged when people actually click on your ad. Second, AdWords gives you access to real-time reporting and feedback on how customers are interacting with your ads—information that can be valuable in fine-tuning your campaigns.
How Do I Get Started?
Logging into your Merchant Center account, you’ll see an option called Product Listing Ads on Google. Click Create Product Listing Ads and you’ll be taken to a form where you can choose what type of products and product groups you want to promote. Choose from apparel & accessories, books, electronics & computers, health & beauty or home & garden. Then add up to 25 specific products that you’d like to advertise. For each one, fill out a title (this will appear in search results), description (what customers will see when they click on your ad) and URL (the landing page for customers who click through). You can also include up to 10 images for each item.
What is Google Shopping?
If you’re trying to make money online, then it’s likely that you have heard of Google Shopping. It is an affiliate program that allows people to market various products and services and earn a commission for every sale. But how does it work, and why should you consider getting involved? This post will explain everything.
Why Should I Care About This?
If you’re a savvy online seller, you’ve probably heard of Google Shopping. But how much do you know about it? In addition to increasing your product visibility and helping your store become more discoverable, it can also help your products stand out on their own page by showing off pictures and more details—which in turn leads to increased clicks from shoppers. Here are just some of things that you need to know about Google Shopping
Who Can Use This Feature?
Anybody. Products can be listed on a Google Merchant Center account regardless of whether you sell through a third-party marketplace, directly to consumers or both. However, if you’re selling through another channel and wish to use your UPCs (or EANs) for tracking with AdWords, you must place them in an inventory feed before uploading your product data onto Merchant Center.
How Do I Access These Features?
The AdWords interface is so good that most of us don’t really give it a second look. If you want access to these features, simply head over to your Campaigns tab, select New Campaign and then choose Google Shopping Campaign. Then make sure you select Manage Product Listing Ads in the left-hand column.
