A few years ago, sharing user-generated content (UGC) on Instagram was all the rage. But in recent months, the platform has seen a decline in the number of users sharing photos and videos. So what happened? What happened to sharing on Instagram?

To understand what’s happened to user-generated content on Instagram, it’s important to take a look at how the platform has changed over the past few years. In 2012, when Instagram first introduced hashtags, users quickly began using them to organize and share UGC. In 2015, when Instagram introduced the ability to share posts to multiple accounts, users went wild with resharing. And in 2017, when Instagram introduced Stories, users once again began sharing more content than ever before.


Instagram has seen a decline in the massive numbers of users sharing their photos and videos to their timelines, which have resulted in users sharing UGC to other platforms and sharing fewer photos of themselves on the platform.

The platform has taken multiple steps to fix the longstanding post-sharing problems:

• In 2015, Instagram introduced the ability to share posts to multiple accounts.

What happened to sharing on Instagram?
What happened to sharing on Instagram?

The change was announced via an email to all users that notified them that they were violating Instagram’s terms and conditions. Instagram banned the posts from your account in response.

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When sharing with different accounts, the process became more complicated. So instead of being able to share the photos to multiple accounts, Instagram implemented a warning message instead.

The message asked the user to choose a single account to share the photo to. Instagram removed the individual photos from each account it was shared to when the limit was reached, but the warning messages remained. Instagram recently announced that new acquisitions from Facebook will promote posts which were used to keep multiple people involved in a conversation. Before, if a user said they were meeting up with someone, and they asked which of their friends, family, or even stranger to pick up dinner along the way, they wouldn’t know until their friend posted that the post no longer appears near their list of friends or family.

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From Simply Instagram Sharing to Famous Designers

Shared by more than 176 million users each month, Instagram followers are a royal headache for designers and bloggers who make money advertising services and products on Instagram.

But with all the focus on the success of subject-trending and sponsored posts, UGC on Instagram — independent user-generated photos and videos posted by account holders and others — has dwindled over the course of the past two years.

From the Many Photos to the “Lost” News Feed

In Instagram’s always-changing food chain, users were beginning to take distinct liberties with the experience offered to subscribers.

Users on the platform were realizing that the opportunity to garner influencer followers was relatively heightened.

What happened to sharing on Instagram?
What happened to sharing on Instagram?

It didn’t take long before people began to Photoshop their photos and present them as if they were taken by famous albums of photographers.

Next, they would try to post their photos to numerous websites that would pay them for advertising their posts.

And then, of course, they would get paid for their pictures.

Even though Instagram began exhibiting “You might not see content from this or follow this person” notifications for posts, that didn’t stop Instagram, plain and simple, from lighting up a welcome mat for paywall applications.

Instagram has definitely changed over the past few years, but the choices of users for posting on the platform always fluctuate as well.

Global Stand-off

By now you have surely noticed that, according to the analysts, SocialFlow Global Stand-off began On December 18, 2017.

However, this move will not halt the growth of Instagram as much as it could stunt it. But the audience reached 199m by October 2017. They also added a search feature as they believe it could brings an audience, albeit small for big brands.

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ICYMI, Instagram has a mobile app for Android, iOS and Windows, as well as a standalone website. You can also view all of your videos on the service’s YouTube channel.

The company has a mobile app for Android, iOS and Windows, as well as a standalone website. You can also view all of your videos on the service’s YouTube channel.

What happened to sharing on Instagram?
What happened to sharing on Instagram?

Capitol Offense

Now for the detailed answer.

What happened?

In 2012, before the proliferation of hashtags and IGTV, sharing on Instagram was very different. Instagram was still a personal follow/following network, in which influencers could get a lot of likes and follows.

The task of identifying, following, and learning to palatize based on neighborhood or interest was the central goal of users according to the platform. [1]

There were only a small number of blue checkmarked infoboxes on the map. [2]

All the action happened on users’ profiles. [3]

Since profiles could only be access at the time from mobile, portfolio photos were the most common used format. [4]

The following section is getting a little blurry so if you want the full answer, you better find yourself a Classic Fundie or CTF OG and hit their last answer in the comments. Cheers!

While this was perfectly acceptable for a personal account it was slow to scale as inset multimedia content like photos and videos often couldn’t be properly shared here as they could on a profile page. [5]

This means you would need to use the new non-profile account, the Create Ads Account, as defined in 2015 by Android co-founder Roman Nurik

This account was redesigned significantly until reports of the new profile / star system took shape.

Users get a “reason” for blocking

I’m sure they aren’t that hard to believe when you’re online and you get that little extra window at the bottom that you’re being asked to sing up to or sign in for Facebook, but some of you lucky people in the business know what this is.

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Instagram is testing out a feature that asks you to enter a reason for blocking, or why your account was blocked, such as transgender profile or profanity.

Publishers in Spain have run into problems with the new function, claiming it contains “”catchy fallback phrases”” and urging people to take screenshots of the dialog boxes to submit a complaint (translation by TechCrunch).

Users do not show content on Instagram, users do with LinkedIn

It’s clear that on Instagram there has been a fall in user driven content. There has also been a rise in the use of LinkedIn – it’s the combined of LinkedIn and Instagram.

What happened to sharing on Instagram?
What happened to sharing on Instagram?

LinkedIn+Instagram has risen significantly within the last 12 months and the user’s content on Instagram has dropped in response. This is leading many users to favour LinkedIn+Instagram as an avenue for their content to go.

For me, this is as I have followers on all offer options, but by nature I am more on LinkedIn. However, as LinkedIn so much has tied in with Instagram, I’d not been using it. I’ve with presenting with LinkedIn that my content if not on there, can be found via it. But under those circumstances, I’ve only a mere 25 followers in LinkedIn. I quite NOT connect just with that. The two most important facebook networking platforms for me are Google + and Twitter.

LinkedIn+Instagram is much closer to Facebook- even the sharing options are much more like Facebook. Since LinkedIn +, now just L+I, it’s quite closed to Facebook in the sharing scene.

As Instagram is the opposite side of LinkedIn, they don’t see the content within Instagram.

Ads, Metrics and Other Sociometrics – Inc.

Though there are many other methodologies, the primary purpose of the company is to ask two specific questions: Who is viewing the paid post? And, how did a person view a post?

What’s the purpose of this study?

My own understanding of this study is that the goal is to determine a favorable ratio of impressions to impressions.

Why is it helpful? A high view-to-impressions ratio shows that impressions viewed and impressions created are positively correlated.

Which means you are getting the right amount of interest in regards to the amount of connections you’re building.

Plus, getting long-term users could be something worth a long look, especially in the long run.

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