Instagram announced on Wednesday that it will begin testing its shopping feature with a small percentage of its users, Business Insider reports. The company will remove the shopping tab from the platform’s home feed, but users can still find the feature if they tap on their profile picture and tap on shopping in the menu that appears. Instagram has said it will remove the shopping feature from its platform entirely if it doesn’t perform well during the test period. So, why did Instagram decide to ditch the tab from its home feed? Instagram Is Testing Shopping Tab Removal from Home Feed: What Does This Mean for Users?
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How the Trend Started
In a move that may be unsurprising to some, Instagram is testing a removal of the shopping tab in the home feed.
It is not clear at this time how long this test will last and if it will eventually become permanent, but it seems Instagram believes there’s something to be gained by removing the shopping tab.
Users are already reacting with mixed emotions about the change, with some expressing frustration and others wondering what this means for them as advertisers on Instagram.
Why Are Brands Not Happy
Many of the brands that I follow on Instagram are not happy with this removal. Brands have been using their sponsored content on Instagram to drive sales. Now, as a user, you would have to go directly to the brand’s profile in order to see any posts about new products or special offers. In addition, when scrolling through your feed you would only see posts from people you follow and not ads. This may limit the exposure of new products and brands that many people don’t know about yet.
Why is this happening?
In response to Facebook’s Cambridge Analytica scandal, Instagram has removed the shopping tab from the home feed. The removal of this tab will result in users being notified when new posts or stories are available about brands that they follow. One effect of this change is that advertisers will need to create content on other social media platforms and leverage their followers’ engagement with them on those platforms to promote their products on Instagram.
The Bigger Picture
Ever since Instagram announced its new shopping tab, the platform has been under scrutiny. The company is currently testing out removing the shopping tab from the home feed. This means that you’ll be required to click on Explore in order to access it. But why? In recent years, social media platforms have been criticized for their lack of transparency and advertising techniques which could lead to addiction among young users. Facebook’s founder Mark Zuckerberg faced questioning by Congress over how his website sells targeted ads through personal data to political campaigns without people’s knowledge or consent. Though some argue that the move could reduce exposure to advertisements, others feel that this will result in less exposure and thus less engagement with brands they are interested in following. It remains unclear what the long-term implications of these changes might be but one thing’s for sure–the future of advertising looks very different than it did even a few months ago!
How will it affect users experience
We have to wait and see how this change will affect Instagram users. It is clear that Instagram is trying to make it harder for brands and influencers to promote products on the platform, but this may also make it more difficult for users to find products they’re interested in. It also might be difficult to discover new brands if they are not advertised as frequently. It’s important that even if the shopping tab disappears, there is still a way for people to find out about new or favorite brands.
Do you need to worry about brands on your Instagram profile?
It’s important to know that brands and influencers can use your personal profile to advertise their products without paying you. You don’t have any control over what is being promoted on your account, but there are ways to protect yourself.
1) Make your Instagram profile private so that only people who follow you can see your content. 2) Don’t share any information about where you shop, or the brands that you prefer on social media.
What do you need to know about social media now that this change has happened?
Instagram recently announced that they are testing a way to remove the shopping tab on the home feed. The move is likely to be an attempt to better control how users are exposed to ads and sponsored content in the app. In addition, it could also be a reaction to complaints about many users feeling overwhelmed by irrelevant product ads that aren’t tailored specifically to them. Instagram has yet to provide information on when or if this change will become permanent.