Google recently rolled out its newest product, the skin tone scale, with which you can select the skin tone that most closely matches your own and use it as the default setting when using Google tools like Google Hangouts or Google Photos. This new tool gives you more flexibility in how you communicate and share your experiences online—and it also marks an important step in breaking down outdated ideas about what white looks like and what black looks like. Here’s everything you need to know about Google’s new skin tone scale! Google’s New Skin Tone Scale: How to Choose the Right Shade

Choosing your correct foundation shade

There are a lot of different shades of foundation, so you may have a difficult time choosing what’s right for you. If that’s happening, try thinking about how pastel or deep your natural skin tone is compared to everyone else in your family. Are you all very similar, or do you each look dramatically different? If one person has really fair skin and another is significantly darker than his or her siblings, then matching with either end of that spectrum could be tricky. If that describes your situation, consider talking with an experienced makeup artist—particularly if there are things about your complexion that aren’t always visible like freckles or rosacea.

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Choosing Your Correct Concealer Colour

Everyone has a different skin tone. This is because everyone inherits their unique mix of genes from their parents, meaning that no two people have identical skin pigmentation. There are ways you can determine your natural skin colour, however, and it all comes down to your family history. If most of your relatives have dark or olive complexions, chances are you’re dark or olive-skinned too—but if most of them tend towards fairness, that may be where you’re headed too.

Googles New Skin Tone Scale: How to Choose the Right Shade
Googles New Skin Tone Scale: How to Choose the Right Shade

No matter what kind of complexion you have naturally (dark or light), finding a good concealer can help conceal any blemishes you may be struggling with.

Understanding your eye colour

It might seem silly, but taking into account your eye colour is actually pretty important when choosing a foundation or concealer. Because of how varying eye colours are, it’s best to do a little bit of research on what exactly each colour means. It’s possible that your skin tone might change depending on how light or dark you are – if you have lighter hair and eyes, for example, a neutral skin tone won’t match perfectly as it would with someone who has darker hair and eyes. You should also take into account your undertones – red cheeks will look odd with yellow foundation, for example. Ultimately, consider which shades in particular compliment your natural features; not everyone with green eyes will look good in teal makeup!

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Choosing The Correct Lipstick Colour

When it comes to picking out your perfect shade of lipstick, you want a range of options that look good on you. While you can still find those one-size-fits-all lipsticks in nearly every drugstore display, they don’t really exist when it comes to shades. Just as your eyes can vary from blue, green and brown hues, lips come in varying shades and tones. Google recognizes just how important diversity is for our lives and has launched a new skin tone scale that helps online shoppers pick out their perfect shade of makeup.

Googles New Skin Tone Scale: How to Choose the Right Shade
Google’s New Skin Tone Scale: How to Choose the Right Shade

Why it’s Important To Select Colours Correctly

In order for a product, service or app to be appealing and accessible, it’s important to choose colours that accurately represent people from different backgrounds. In addition, if an app is not made with diversity in mind then it could inadvertently leave out certain groups. According to GlobalWebIndex statistics, roughly 34% of people in North America who use their smartphones for accessing internet do so via their mobile browsers as opposed to accessing via apps. Google’s new color slider also gives developers access to emojis and fonts in different skin tones which should improve overall user experience by providing variety of options that are relevant and familiar.

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Understanding Hair Colour Shades

When talking about hair colour shades, it’s important to know that there is no such thing as a universal shade for everyone. Hair colour shades are based on pigment, which can come in varying degrees and results in different colours. For example, brown-haired people aren’t necessarily all one shade of brown. This is where Google comes in with its new hair color palette tool. They break down colours into 12 different tones (blondes, redheads), providing an easy way for everyone to understand and represent their own unique shade of brunette or blonde.

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