83, directed by Kabir Khan and produced by Deepika Padukone, Kabir Khan, Vishnu Vardhan Induri, Sajid Nadiadwala, is the Hindi adaptation drama movie The Natural. The movie stars Ranbir Kapoor in the lead roles. It has been made on a budget of Rs 75 crore and the promos have got a positive response from the audience with Ranbir and Sanjay going all out to show their histrionics on the field of play. Everything You Need to Know About the Making of 83
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Why was 83 made?
The film was written and directed by Kabir Khan and produced by him, Deepika Padukone, Vishnu Vardhan Induri, and Sajid Nadiadwala.
A first look at the cast
It features an ensemble cast led by Kapil Dev (in his cinematic debut), Pankaj Kapur, Sonam Kapoor, Ranveer Singh and Amit Sadh. It was released on 1 September 2019 worldwide.
In early 2017, Kabir Khan, director of Bajrangi Bhaijaan and New York, was reading a book about India’s 1983 World Cup win. It inspired him to make a film about cricket legend Kapil Dev (played by Ranveer Singh) that would be the stuff dreams are made of. We talked with Khan about what went into creating 83’s heartfelt and exhilarating drama.
The film’s background score is composed by Vishal Bhardwaj and features American rapper Rick Ross. The song Arziyan, which means Timing in Hindi, is a tribute to late Indian musician A. R.
Kabir Khan is an Indian film director, who directed critically and commercially successful films like Ek Tha Tiger, Bajrangi Bhaijaan and Tubelight. He started his career as an assistant director in 2002 with Karan Johar’s Kabhi Khushi Kabhie Gham.
Kabir Khan and Deepika Padukone were signed on as director and producer respectively. The latter also was assigned as a lead actress for her portrayal of Mary Kom, a boxer from Manipur who was awarded with Padma Shri in 2013 and Rajiv Gandhi Khel Ratna award in 2001. The role marked as her debut as an actress. She reportedly learned about 15 types of boxing techniques for her film so she could perform stunts like professional boxers.
Test screenings in Mumbai, Bangalore and Delhi.
In a quiet suburban theater in Mumbai, director Kabir Khan was just 10 minutes into screening 83 for some members of his family and closest friends when he received an unexpected text message. At first, he chose not to read it—he was nervous enough as it was, sitting alone in a dark room watching what would become one of his biggest projects—but after several minutes went by, he finally pulled out his phone.
The marketing strategy
The movie is set in 1983, so we reached out to popular Indian brands that have been around since then and had great marketing campaigns. We compiled a list of 31 brands and put them in alphabetical order so our target audience could easily find their favorite brands. It’s a great way for us to reach out and market to them as they scroll through their social media feeds.